I say this with no malice intended - I would consider getting rid of the guy in the Speedo.
Overall the spot looks like an ad for an all-inclusive resort. The copy doesn't pair with the video, or the music in my opinion. I would go for a 30 second spot and show a mockup of what the app will do. If you have to, draw the wireframes on paper and make kind of a stop-motion video replacing each 'screen' with a new piece of paper. Basically if you're making an app I want to see what the app is going to look like. Simple mockup would do.
Just my 2 cents - upvoted and best wishes to you.
EDIT: Just realized it's a social media platform - I thought it was an app. Illustrates other user's point that it needs to get to the topic quickly and clearly. Your website is gorgeous use that at least some.