Ether and Bitcoin ads in London's Canary Wharf tube station

This is an ads in Canary Wharf tube station in London. The station is in the financial area of the city, Canary Wharf.
I don't know how much sense it makes to have this ads at this tube stop, as I believe that people working in the finance are well aware of Bitcoin and Ethereum.

What do you think about it?

PS. Of course the main target of the ads is to make people use eToro (I DON'T use it and I don't have any plan to do it, so I am not recommending it, the pics is to show that Bitcoin and Ethereum are being advertised outside the web)