I am more talking about physical delivery of the goods. It would require each farmer to have a dedicated deliveryman or the customer to travel directly to the farm. Both scenarios are bad. Sure driving to farm sounds fun but that would grow old very quick. For the small farmer, outsourcing delivery would also be a hassle. They would have to also hire a secretary to handle any scale. It's asking a lot.
(Stopped here to read whitepaper)
I have read the whitepaper and it say's that the farmer will deliver the goods or you can collect yourself. Farmers would not like the public coming and going. Health and safety.

Honestly it's a pretty poor ICO. It brings nothing to the market that requires it's own crypto. It is making so many assumptions. Expecting farmers and the public to use there crypto for everything that an e-bay clone could do, create the international delivery infrastructure. Because people who live near these farms can already get them at a lower cost so international would be essential in each of the demographics from the white paper.

Is there anything that I am missing?