Count down for the new era of advertisement
Count down for the new era of advertisement
Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.
Very very interesting. I will particularly look forward to finding out more about how they intend to keep away from the huge temptation to track users' activity.
Thanks for the share.
I've been using Brave for over a year. As I understand it, it's all encrypted before it leaves the browser, so they couldn't track it even if they wanted to. The FAQ says:
I assume that won't change when they switch from Bitcoin to BAT.
This sounds like a really cool ecosystem. On ADAPT Network (https://www.adaptnetwork.com) I've tried to keep our advertising lean in favour of user experience. Ad blocking is a big issue for publishers and too many ads is not good either. So this solution looks cool - I'll look into it for sure. Thanks for sharing.
This is interesting. I'd like to learn more about data harvesting in relation to this.
Thanks!
You can checkout at https://brave.com/