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I wouldn't hold my breath over STEEM, they lack everything that makes Facebook successful, first among this: proper analytic tools for marketers.
So yeah, comparing Steem to Facebook is quite a non-starter imo :)

Steem would be dead without indie developers...
But it seems as if Steem Inc. has no team...

Yeah, the company's account is still pretty plush though: https://steemit.com/@steemit