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Chapter 1
Earning A Comfortable Living From
Adsense Reviewed
Technically, there is only one way to earn money from AdSense. You create a
website, and paste the AdSense code into the pages. You then drive traffic to
that site, and you earn money when people click on the ads that are being
served by Google. That sounds easy enough, right?
It is easy, but it takes more thought and effort than that. What you must
remember is that you only earn a few cents when someone clicks an ad, for the
most part. That amount can be as little as three cents, and on up to five
dollars. The most successful AdSense publishers are targeting keywords that
pay the most amount of money.
These AdSense publishers use a variety of tools to find out what the high
paying keywords are. These tools include keyword research tools, such as
Word Tracker and Keyword Elite.
They spend a great deal of time researching those keywords, finding out what
the top keywords are, in terms of number of people searching for them, and
what word combinations are being used. These are words and phrases that
they will target in the content of their sites.
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Next, they determine which of those top keywords topics pay the most money
per click. Those who have been in the AdSense game for a while are not going
to build sites that target keywords that only pay three cents per click!
They are making a living, and three cents doesn’t go very far in reaching their
goal.
These AdSense publishers use the tools that Google provides to help
determine which keywords are paying the most to the publishers.
Unfortunately, you won’t find these tools inside your Google AdSense account.
You need a Google AdWords account for this.
You see, Google has two programs: Google AdSense and Google AdWords.
Those two programs work together. Business owners use Google AdWords to
promote their products and websites. When you publish Google AdSense ads
on your site, the ads that are being displayed are those that people using the
Google AdWords program have paid Google to run.
Fortunately, it is free to set up a Google AdWords account. You just set it up,
and get in there and start using the tools that are there to see how much bids
are for the keywords that you’ve discovered using keyword selection tools
such as Word Tracker and Keyword Elite.
By doing this, you have access to the same information that the people who
are paying for ads has, and this helps you to build more profitable AdSense
websites.
This is a secret that Google won’t tell you about, and few AdSense publishers
will share with you. Having a Google AdWords account is the key to finding out
which keywords are going to pay you the most amount of money per click.
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