7 Steps to S.U.C.C.E.S.S in Facebook Marketing

When dealing with a fast paced environment such as the social media, not all businesses fare well. Some may enjoy an exceptionally high growth at first, and end up slipping off at a later date. How do you succeed in Facebook marketing? Read on to find out the recipe towards S.U.C.C.E.S.S. 

1. Sponsored stories
   When it comes to Facebook marketing, a lot of people tend to give high regard to their friends' recommendations. This means that you should invest more in sponsored stories, where the ad appears with a corresponding story. For instance, when promoting an event, a sponsored story would say, "Friend 1 and 10 others are going." This would spark credibility in the eyes of the user.  
2. Updates
   If there's something that is very essential in social media marketing, it's the constant updates. Fresher contents would make your audience engage more, and will ignite frequent visits to your page. Keeping up with the recent trends is also a must to survive in the online world. Hence, you should always make sure to include updated posts on your page. 
3. Curiosity
   To further entice your audience on your posts, you can use a cliff hanger statement as your headline to spark curiosity. The posts will act like bait that will lead your customers to the desired page. You can also include interesting thumbnail images that will convey a message without giving out the entire story.  
4. Competition
   Facebook marketing is all about competition, and to get ahead, you must know your equivalents. You can use the watch page feature of Facebook to consistently watch over certain pages. You can use this to learn more about customer feedback on which works and which does not. 
5. Engagement
   The key to a healthy and fruitful Facebook page is to engage your customers well on your posts. By engaging them, this means that your page must be conducive to activities, and involves a lot of audience participation. You can add questions, or even start some promos to further invite more people to like your page. Moreover, the more active your page is, the better chance it would be to fare better in SEO. Search engines can easily find their way to pages that are frequently shared by people.  
6. Schedule
   For a more efficient page management, it is ideal to take advantage of the scheduled post feature. This means you can write type, edit or upload any photo in advance, and post it at a later date. It can be editable and can be cancelled as you like. This is recommended especially when targeting certain day parts.  
7. Sustain
   Once you have established a group of followers and a strong fan base, you need to maintain a certain level of growth rate, just like in any other business. You need to constantly invite more people, and extend your reach as much as possible.  

With over a billion users, Facebook is indeed an excellent ground to promote and extend your network. By keeping in mind the steps to S.U.C.C.E.S.S., you can easily win over your competitors, increase your site traffic and more importantly, translate every click into sales.  

Exploring the Benefits of Facebook in Business

Facebook has its own unique advantages and benefits touted as one of the most popular social media platforms today. It can also be used for advertising and promoting a business apart from personally connecting with the members of the family and friends. Marketing strategies play a vital role in the success and growth of a business because they are used to draw customers’ attention. This is where a Facebook business page has the advantage over an existing company website. This article will show some advantages of using Facebook marketing: 

• Using Facebook for business is a low-cost type of marketing strategy. Signing-up on Facebook for free is ideal especially for small and medium start-up businesses that are on a tight budget. Without going for expensive marketing activities that cost about thousands of dollars, these companies can target millions of audience which can turn into potential paying customers as they go along. Large businesses also take the opportunity to use Facebook for their trial marketing plans and concepts before stepping up on bigger campaigns.   
• Business information can be shared. Since Facebook is the right avenue to promote a business, it is important to provide information about the business name, address and its contact details. In order to draw more customers, a business page should also contain brief descriptions on every aspect including its products and services as well as its history and staff listing.   
• It is interactive. Apart from posting texts, uploading of photos and videos is also allowed, thus, making Facebook easier to personalize than a company website. There are no technical skills needed in order to maintain, customize and personalize a Facebook business page because it’s pretty much the same as managing a personal Facebook account. Interaction takes place when audiences tag themselves in the photo that is used to advertise and promote a business.   
• It allows communication with current and prospective customers through the exchange of messages. Listening to their feedback regarding the products and services is essential in Facebook marketing.   
• It is easier to provide customer support on Facebook. Questions can be posted directly based on the customers’ experience in using a particular product or service. This is more effective than taking phone calls as customers can already see common queries and responses from other people. As a result, problems and issues can be quickly resolved. In addition, these can increase the satisfaction level of customers.   
• Brand awareness can be raised through Facebook likes. Apart from word of mouth, liking the Facebook page will increase the popularity of a business page.    
• It can increase website traffic by including Facebook page URLs on posts. Exposing these links to Facebook users can also convert visits into potential business purchases. Maximize this advantage especially when people are motivated to buy products or services as consumers.   
• Advertising can be targeted to a particular group of people. Marketers can maximize the creation of Facebook ads for certain people that have listed a particular interest by making these ads appear on the right side of their Facebook pages.    

Facebook is the only social media platform that can provide these advantages. Therefore, take the opportunity to use Facebook marketing while Facebook is still not going anywhere.