3D Clothing Technology Is A Must-Have In Fashion E-Commerce

3D technology has been widely used in the animation and gaming industries over the past decades. Nowadays, such advanced technology has also been applied in fashion design industry driven by the e-commerce sector. Customers are no longer satisfied with the plain 2D photos of the clothes they are interested in, and want to check the garment in 360 degrees and even try them on in virtual fitting room. Famous fashion brands, like Tommy Hilfiger, have transferred to 3D fashion design.

· 3D Clothing Model vs. 2D Images

Unlike plain 2D images, 3D clothing models can be manipulated by customers to check the garments from any angle they want, zoom in to inspect the details and see how the clothes look in different lights. With the help of AR technology, customers can even try the clothes on virtually as if they have the physical garments in their hands and view how they look like on their bodies. 3D fashion design software and platforms, like Seemsay 3D digital clothing platform, can generate true-to-life quality virtual clothes which can be applied in various e-commerce platforms.

· 3D Tech and Fashion E-Commerce

3D is the future of fashion e-commerce. Garment visualization will give customers an excellent interactive experience of the physical clothes. E-commerce is typically a business which sells perceived looks of products. Customers make purchase decisions merely based on the videos and photos of products. Therefore, the role of product visualization is highly crucial for the e-commerce business. 3D clothing models not only display the garments but they can also be manipulated and provide extraordinary experience to your customers. They can experience the clothes even before they get the clothes, and the expectations are created.

· Build Respectability

As we just mentioned in the previous section, visual representation plays an important role in the e-commerce business. High-quality visual representation can build up your brand repute among prospective buyers. Product photos may be zoomed hundred times by potential customers to detect and inspect the slightest fault in it. 3D garments created through 3D clothing platforms, which are more attractive and can interact with your customers, certainly look more trustworthy than plain 2D images. Compared to conventional images, 3D fashion design can portray the garments closely to how it actually look in real life.

· Short Lead Time

3D clothing technology can shorten the product development cycle from months to days. In traditional garment development process, manufacturing physical prototypes are necessary. Every amendment will lead to one new prototype. On the other hand, 3D fashion design allow designers to make decisions based on virtual garments without physical prototypes. Amendments, modifications and updates are conducted digitally, virtually and quickly.

· Save Costs

3D fashion design is more cost-effective than traditional photography. In conventional way, a piece of garment must be manufactured first and shipped to the best location before setting up for photo-shooting. Thus, the manufacturing and shipment fees will be incurred. Photo-realistic 3D rendering of clothes doesn’t require physical resources. After creating a 3D model, you can easily render a picture of it. Furthermore, those 3D garments can be amended and adjusted to create a new type of clothes, thereby saving your expenses.

With the use of 3D fashion design technology, online sales can start even before the actual garments are manufactured. After the potential buyers share their feedback based upon the 3D clothes, you can use their comments to improve your design and gauge the demand before investment. If the market is not ready for a certain product, you can save enormous money.

3D garments models can not only provide engaging interactive 3D representation of garments to customers, but also bring more convenience and entertainment. Transform your products into 3D models via Seemsay platform and allow your customers experience garments in 3D in simulated environments to increase their satisfaction.