Who is hottopic?

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On the first day of my account this message came to my wallet:

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I'm not into following people I don't know anything about or who spell follow as fallow. I checked the @hottopic account and there is not even one entry to follow. They are all resteemed. There is only one original post as a comment. This is strange to me. I like upvotes but still I would like to know who you are. If you are just very kind then thank you. Looking at hottopic's transfers he sent every newcomber 0.001 steem. That is kind of cool and the memo says something like, "Hello ---. I followed you. If you follow me, I'll be happy. Thanks :) That is nice and everything but I still would like to know who I am following. Is this a bot of some sort? Why not write any posts? Why only speak through your wallet. Maybe the message here is "Money Speaks!!"

If anyone knows anything about hottopic please let me know so I know who I am following. Thank you.

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This is a good question : I got this message too and I don't have any answer yet. Who is Hottopic ??? Do someone even know ?