There are a lot of things you should think about if you want to build a perfect design such as choosing the right mages and colors, creating… But people often like to underestimate fonts in a design. It's a big mistake. The right font can have a great impact on the final look of your web design. 

If you have not picked up the font yet, there are some crucial things to think about to make the correct choice. Let us show you how you сan bring your design to the next level. 

Brand’s Personality 

Your fonts must represent your brand personality. How can you describe your company? Is it retro or modern, traditional or fun?  If you understand the personality of your brand it will be easier for you to make the design of your website and choose the best fonts based on your identity.

Chosen Fonts Must  Fit Your Brand

Say you make the education platform to study the middle ages. You would like to make your website with retro or even gothic style. It will be good for you to mix some Gothic Medieval Fonts for headings and subheadings together with classic Sans Serif Fonts such as Geo Sans Light that is known for readability for body text. Such a decision can help you to make the balanced look that will be modern and classic at the same time and will bring the atmosphere of past times. 

Link to download Medieval Fonts: https://fontsly.com/gothic/medieval

Link to download Geo Sans Light Font: https://fontsly.com/basic/sans-serif/geo_sans_light

Let’s say you own the law firm and going to make the website to offer your services and build trust and relationship with your customers. You can choose stylish and elegant Serif Fonts like Bodoni XT to show that you’re a top-notch service. 

Link to download Bodoni XT Font:  https://fontsly.com/basic/serif/bodoni_xt

Combination of Fonts in Your Design

When you’re creating a website, you will probably need more than one font. There are some basic rules you need to follow to combine the fonts properly.

• The first fundamental rule is to always use less than three fonts for one design.
• The second rule is to be sure that the chosen fonts compliment each other.
• The third rule is to define a hierarchy among chosen fonts.

First of all, you have to pick up the primary font that will be used for headings.  You can also use this font for your logo. I prefer to use Techno Square Fonts for my headings and subheading. They give a futuristic look to the design.  

Then you can choose the secondary font for the main body text. This font must be readable on all platforms and devices and recognizable on small screens.  I often use San Frediano as it seems to me compliment Square Techno Fonts.

The third font can be used as an accent font. You will put int on buttons, CTA's and those parts of the text that must attract the attention.

Link to download Techno Fonts: https://fontsly.com/techno/square

Link to download San Frediano Font: https://fontsly.com/basic/sans-serif/san_frediano

Tell More Using Fonts in Your Web Design

Picking the right font for your website design directly depends on all of your goals you want to achieve and ways how you are going to do this.  Yous should think about how would you like to present your brand to the world. It will be easier for you to pick up the best font for your design. Think about your style and what makes you unique.  And try to use fonts as the additional tool to tell who you are.  Do you want to be serious, traditional and classy? So choose Serif Fonts. Do you want to be minimalistic and modern?  Choose the modern Sans Serif Fonts. Do you want to combine some styles? Be creative and use different combinations of fonts. Font can tell a lot about your business so be wisely choosing them. As a result, you will get the well-balanced design that will grab the attention to your brand.