What non-food consumer product trends will emerge

Quantity growth, as it has done since the 1960s, is now at a peak. With decreasing volume growth the competitive landscape has changed. Consumer preferences have evolved and change how and where consumer products are produced. Consumer products are now purchased more digitally and tailored specifically to that consumer’s lifestyle. The dynamics of business today require strategic management of brand reputation and data and how it impacts profitability. Here are some examples of how trends are shaping consumer behavior.
Mouth wash. There has been a steady increase in the number of mouthwash products emerging on the market. Both private label and branded products are being produced with non-food or non-clogging ingredients to target younger consumers. To grab market share and increase market share, product names have changed. L’Oréal’s Antifragile got a lot of media attention in 2014 with a tagline that read: “Antifragile: Look at me, feel me.” A mouthwash with a catchy tagline is definitely becoming a trend.
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