Same intro as my last message ... but this time ...
When I was in school a couple of my friends decided to open a tea shop. Much like a Starbucks or other high end coffee shop but instead they sold exotic teas.
After a while they decided to cut corners by reusing the leaves and of course people figured it out quite quickly. As a result they went bankrupt.

The moral of the story is ....

Honest Tea is the best policy.