A study found the people in the United Kingdom lose an average of 1.3 socks each month (and more than 15 in a year), leaving them with numerous mismatches. With the average Brit living to 81, according to ONS figures, these cleaning catastrophes lead to the equivalent of 1,264 lost socks each over a lifetime, costing the average Brit a whopping £2,528.
In all, these laundry losses mean around 84 million socks go missing around the UK every month. That's £168,000,000. every month!

Just follow the money...and you'll find the sock cult 😊