Designing Desirable, Dependable, Delicious, and Domineering Keywords for Diversion Diverstiture!

These last 2 weeks were very productive, I got the music loading much faster by using a cordova plugin. I got a bunch of new sprites added to the game. I have got the ads working and the purchases working. I have a script that automates making a new build of the app, so it's super easy to make a change and push it out again.

My todo list is the shortest it has ever been! The last large task I have to do is figure out how to incorporate.

Things I have learned:

The hardest part to fill out in the play store is the "store listing". It is hard to come up with phrases that people search for and will actually find your app with. I've learned that I need to come up with so-called "long-tailed keywords", which are phrases that are searched for less frequently, but when they are searched for- your app could turn up as one of the top 10 results. There's no way my game would return in the top ten for a search of "fun game", but it may come in top 10 for "sweets factory" or "brain twister". I'm currently brainstorming these... There doesn't seem to be any free tools that can help very much with finding valuable long-tailed keywords in the play store.

Another thing about keywords- it took me hours of searching, but I finally realized that in the play store "keywords" are just words in your description/title/short description. They don't have a special field or anything, so your description needs to be filled with long-tailed words that accurately describe your game.

I'm now confident that I will actually release this game. Much of what remains is organizing the release, the game itself is 99.9% done. This is super exciting for me. I don't think I'll make much money, but it'll be a great thing to put on a resume AND I've learned a hell of a lot about business, marketing, gamedev, art, etc, etc!

Accomplishments: Ads, purchases, music playing well, social media posts, more sprites !

Todos:

• Setup the android store purchase for the game (it's a freemium game, with 1 purchase to unlock more levels)
• Investigate getting a free trailer done.
• Get better acquainted with the analytics I'm using
• Get twitter and facebook group updated with the game description text and images
• Generate a bunch of levels for the game (I am about 30% done this, just requires leaving my computer on for a few days)
• Figure out good keywords for the play store.
• Investigate Imgur - apparently it's a good way to make waves.

Last time's goals:

• Make several social media posts, and NOT just advertising frosted factory. [Success!]
• Acquire 5 new followers. [Success!]
• Get ads and purchases fully hammered out. [Success!]

Next week's goals:

• Acquire 5 new followers
• Start on making a trailer
• Get analytics working.
• Make some animated GIFs to post about my game.