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It just means no spamming or plagiarism (e.g. create actual content). It sounds like you are doing that. Contests are a great way to gain traction!

Just did my first SBI sponsorship! Fun stuff.

Ha. Thanks for reply and info.
Makes sense. Yup, all my posts are my posts or my reposts.
You got me back on the fence; I will keep checking out some contests.
Traction would be great.
Cheers!

Good luck with your contest entries!