Google Contributed $51B To California's Economic Growth In 2016
Every so often Google likes to tout its contribution to the U.S. economy through an Economic Impact report. This year is no different.
Google's search and advertising tools in 2016 provided $222 billion of economic activity for 1.5 million businesses, Web site publishers, and nonprofits across the U.S., according to the company. Some 1.5 millionbusinesses, Web site publishers, and non-profits benefited from using AdWords and AdSense.
California's economy -- Google's home state -- benefited the most in 2016. The company's ad tools contributed $51 billion to the economy -- about $313,000 by California businesses, Web site publishers, and nonprofits using its advertising tools AdWords and AdSense in 2016.
One of those businesses, Walker & Company, sells products designed to offer people of color a range of high-quality health and beauty products. This company, founded by Tristan Walker, uses nearly every Google tool, from AdWords to Docs. It has enabled the company to expand worldwide.
In addition to thriving for-profit businesses, about 106 million of free advertising was provided to California non-profits. More than 35,000 Californians are employed full-time by Google at offices in Mountain View, Beverly Hills, Irvine, Los Angeles, San Francisco and San Bruno.
New York came in at No. 2, with Google's advertising tools contributing $32.7 billion to the state's economy. About 119,000 New York businesses, Web site publishers, and nonprofits benefited in 2016. The report also notes that $72.1 million of free advertising was provided to New York non-profits. More than 6,000 are employed by Google in New York's offices in Clifton Park and New York City.
In Utah, where Google's ad products contributed $3.34 billion to the economy, the company featured the mattress company Purple in the report.
Purple -- with 600 employees -- began selling exclusively online in 2016, according to the report. The company uses YouTube to help consumers get a feel for their mattresses by showcasing the technology through videos.
Bryant Garvin, director of marketing at Purple, told Google that the company counts on Google Analytics to track Web traffic and gain valuable insights about their customers. AdWords, Google’s advertising program, helps them drive revenue and build awareness internationally, while G Suite tools Gmail, Docs, and Drive keep their employees as flexible as their polymer.
Very interesting...be sure to site the source of that data to add credibility.
conversely the increase of 51 bn to the california economy has created an environment where only the wealthiest can enjoy the enhancement, i recently read an article that the rent factor in San Francisco is the highest in the world and you would need to earn 215,000 dollars to rent an averave 2 bd room apt so now the 150.000 yearly salaried employess are living in peoples garages and crapping in a bucket! so what happens to all the average american salaried folksousehold Income and Average Income in San Francisco top
Average Household Income $104,879
Median Household Income $77,734
Percent Increase/Decrease in Income Since 2000 34%
Percent Increase/Decrease in Income Since 2010 10%
Average Household Net Worth $1,086,439, so is all advancement improvement or are we creating another class of people that cannot afford to live in this country regardless of their education and work ethic.