On Marketing Steemit: Start With Why

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The process of convincing people to join Steemit is sometimes a herculean task, I had a Meeting yesterday with a CEO of a popular Media company in Eastern Nigeria. I am planning a Steemit Seminar and wanted him to come and speak at the seminar.

The reason was because he is well versed in Personal Branding and I wanted him to water the ground at the Seminar before I come In and Talk about Steemit.

I tried getting him to join Steemit and when I after explaining it to him, he said that it was a good concept but that he could easily earn more Money doing business than blogging on Steemit

It was then I realised my mistake, I was trying to convince him with the monetary rewards instead of telling him the vision @dan had in mind when building this platform

Which is a platform that has vast amounts of opportunities which goes beyond earning Steem or Steem Dollars. I am currently writing a Marketing plan for promoting Steemit in Nigeria which will convince Companies like MTN and even Coca-Cola invest in Steem

If you are on this platform and your are depending only on the reward pool to get you rewards then you have not fully grapsed the essence of what this platform offers

Start by looking for problems the Steem Blockchain can solve in your country, believe me you will be amazed at what you will discover

So next time you want to introduce someone to the platform, don't start with WHAT they will get, start by telling them WHY they should join

This is what makes big companies like Apple and Adidas successful, they answered the question, Why Should I buy your product and not the cheaper and similar one form your competitor

We have to brand Steemit the right way in the eyes of people

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As people who our lives have been changed by Steemit, It is only natural that we will want to link the rewards Steemit gives to their natural need for Money, but if they come in with that mentality they are more likely to give up if they don't see the rewards

Instead get them to join Steemit based on who they are and what they do, or even if they are not doing anything ask them about what they have passion for and how Steemit can help expand it, let them come in community minded

Steemit is becoming more and more community based as the day go by, let them come in and join a community or create one and then contribute positively to it, knowing that if they are active in their communities they will surely get rewarded

A prime example of this is a Steemian who goes by the name @progressivechef , his actions are bringing the Steemit Food Community together and he is someone whose actions have greatly inspired me

When you are telling somebody about Steemit, your pitch should be about how Steemit is challenging the Status quo when it comes to Social media, of how the community is built around thinking differently, before telling them the rewards that comes along with it

A person who comes in with that in mind will also have a kind a perception about Steemit that goes beyond Spamming and trolling, they will know from the get go that they will have to contribute positively to the community

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Manipulation Vs Inspiration

Those who Start with Why will always be open to inspiration. In Facebook and other Social Media, users are always manipulated for the benefit of the platform,

Manipulation through algorithms, notifications and peer pressure, it is not new for Facebook to show you what majority of your friends have signed up for or followed with a view to make you follow suit

This techniques brings value to the platform and drives up revenue, and also keeps bringing people back, this does not imply loyalty, it simply shows addiction, we are always quick to go back when Instagram tells us that one particular person have started a live video and you should watch it before it ends

I have never recieved a notification from Steemit that I never liked, it was always something positive and the notifications are not there to make me come in and waste my time, barely reading the post of Steemians like @sandstorm and @surpassinggoogle always gives me a boost of inspiration

Steemit breeds loyalty and community, the people you interact with daily on this platform leaves a lasting impression that rewires and shapes your mind, Steemit is like a melting pot of great ideas and you can always scoop up any amount of that liquid gold and form it into any shape you desire and it will always shine for the world to see

The truth is not getting people who you feel that are right for this platform, the key is in getting people who will believe in what it stands for, once that mentality is esthablished we will not have the issues we are facing now ranging from spam commnets to low quality content

Don't save your quality content for when you become a Whale, share it now and you will grow faster @edumurphy

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Let them know that Steemit is not a place where they can come and print money

You need to motivate people and show them the larger picture, starting with why will shape their mindset about everything they do on this platform, so everyday they will ask themselves

Why would anybody want to read this post

Why would anyone care to interact and comment on this post and even share it on social media

Why will anyone want to upvote this post and if possible bookmark it

Why would anyone follow me and reccomend my blog to others

Steemit is shaping a new world order and we are lucky to be among the Genesis block, there are a whole lot of people out there who don't know this yet and who believe that they have nothing to offer

It is left to us to bring them out from the wastelands of Facebook and Netflix and give them fresh hope

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Thanks for reading

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