Purdue Says It Will Stop Marketing Its OxyContin To US Doctors

in #health7 years ago

Pharmaceutical companies like Purdue have received a lot of criticism over the years for the way that they go about marketing their products.

They've faced repeated accusations that they have knowingly and purposefully misled doctors about their products like Oxycontin, being too eager to allegedly overstate their benefits while downplaying any possible worries.

And Purdue, which is one of the biggest pharma companies in the world, has recently announced that it they are going to cut their US sales staff and stop marketing its Oxycontin to doctors in the U.S.

The decision to cut back on the aggressive marketing tactics and selling pressure, comes after a myriad of lawsuits have been launched at companies like Purdue and others, over issues with their marketing of their pharmaceutical products.

To date, OxyContin is known as one of the top selling opioid painkillers in the world and it's contributed to the addiction habits and the deaths of many.

Previously released Purdue memos indicate that the sales agents were focused on pushing for sales of OxyContin at least 70 percent of the time that they were out there selling to doctors.

And thus far, the company has managed to earn about $35 billion from their Oxy sales alone.

Purdue says that it has already started to cut back on its sales staff and they won't be keeping up with their traditional tactic of having sales reps go to doctor offices around the US in order to try and get them to opt for choosing opioid drugs for their patients.

Purdue has previously acknowledged that they did exaggerate the safety claims for the OxyContin and former executives have even plead guilty in the matter, for having misled the public about the benefits and risks that were related to this painkiller.

Despite perhaps alleviating some of the selling pressure on that painkiller, the company is still expected to continue making and selling the drug.

Purdue pharma is also still facing legal action relating to its alleged contribution to what's described as an opioid crisis in the US.

Pics:
Toby Talbot/AP via boston globe
pixabay

Sources:
http://fortune.com/2018/02/11/oxycontin-purdue-pharma-doctors-marketing/
http://www.cbc.ca/news/health/purdue-oxycontin-statement-1.4530426
https://www.bostonglobe.com/opinion/2017/05/08/restore-crucial-funds-drug-control-agency/MSiUEJ6W1zdvKyHw4A3owN/story.html
https://www.marketplace.org/2018/02/10/health-care/uncertain-hour/oxycontin-maker-purdue-pharma-stop-marketing-opioids-doctors

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Oh great PR Jack for those fuckheads. Twenty somethin years later, millions dead and millions more lives ruined including many of my loved ones. Fuck Purdue. Sorry my comment isn't as intellectually mature as I usually try to be. FUCK. PURDUE.

The feeling is understandable, most especially when it has ruined someone's life close to you.

Many times I have seriously thought about telling the public the truth of why healthcare in India is in a dismal state. But then, I realize that people are too immature to understand. What's the point?

It really feels helpless for sure... I often feel overwhelmed at all of the forces working against us, the programming is so subtle yet so powerful that their minds just shut off from you. Big Pharma is just one of many topics that has a knee-jerk reaction of closemindedness, but the damage they have been causing has affected nearly everyone in Canada/US . The growth of the cannabis movement in North America is one of many indicators that the people are getting fed up

@shahaan I am curious about Big Pharmas presence in India. Is it expanding? You must have a lot of new people entering a more westernized healthcare system, it would be interesting to look at how that has been unfolding. What about Cannabis in India? what is it like there or does it depend on region, social status, education. Also how long has Big Pharma had a big presence in India, and is it expanding? It's really interesting to hear about how other cultures deal with these changes.

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yeah, and it's not like they were unaware, they knew what they were doing just like big tobacco knew what they were doing a few decades ago - they suppressed the research and then aggressively marketed it.

@cannabiscanada, i sure understand how you feel. After making 35B dolls? they are just coming to realize the damage they have done? the innocent lives wasted? the addiction many are battling with? they are really crazy.

What's going to happen to all the military we have guarding the poppy fields if sales drop? Unexpected consequences...

Yes, indeed @fitinfun ... it's a tangled web of backhanders and deceit. I don't believe for one minute that any of it is an accident and I'm SURE those who are supposed to regulate and protect overlook a lot of things that they are paid to overlook. We are being bled dry & sacrificed for profit by our governments and the companies they profit from. We are cattle for bureaucratic vampires and we have to opt out wherever we can.

I've done my best to get out of it. Doctor's appointments with 4 different specialties used to be my social life.

Once I lost "half my size" the fitness trainer I was working with suggested I see all my doctors and get some of the 20+ meds cut back. He reasonably thought that the dose for a person near 150 pounds should not be the same a when I was close to 300.

Well, no - all the doctors wanted me to stay at the same dose. none of the meds could be reduced at all. I was feeling so much better then and decided to quit all of them and go back if I needed to. That took about a year with my doctors unhappily weaning me off of everything.

Now after 5 years I take NOT ONE of the medications and still feel fine. I stopped seeing the doctors after this point and I feel fine about that too.

Congratulations! Probably a life saving move on all accounts. ❤️💪

Very true. I would not be here today if I was still obese and so ill all the time.

I think I need some of your inspiration to get fitter!

I congratulate you in my head every time I come across you in comments @fitinfun!

@doitvoluntarily, thanks for reporting on this stuff. I'm a homeopath and almost ALL of my day's work is helping people clean up after medications and vaccine injury. Now and again I'm lucky enough to see people before they have drug side effects and are washed up by the medical profession. I cannot believe that they can get away with injuring someone, get more money from them to find out in what way they are injured, then tell them 'there's nothing more we can do for you. You'll have to live with it.' That's the point at which I usually see people. They have no more alternatives, so they head for 'alternative' medicine. Meanwhile, what homeopathy [and other natural forms of medicine] can do is suppressed and we are routinely ridiculed as quacks. Hey ho. The truth will out! People are awakening, slowly. These posts contribute to that awakening.

Yup - I'm dealing with all those same people in fb groups, coaching, and weight loss work.

When I finally got healthy a few years ago, one of the steps I took was to do a detox protocol without knowing what I was in for. I had 10 days of absolute misery and I thought I was going to die. I was a lab rat for most of my life and had every experimental thing you can think of done to me. I drank the poison often so a machine could read me. When all that stuff came out - it was a horrific time.

Right now I have moms in fb groups talking about the terrible times their kids have had with tamilflu, especially teen boys. They go from sick with the flu to insane, frightened, crying and suicidal in about 48 hours. Once the family realizes this is happening and stop the meds - it's days before the kid seems normal again. I wonder what residue is left behind from this. And tamilfu is banned in many other countries. Go figure.

Horrific 😢😢😢

They're there for Pfizer.

lol - on the taxpayer dime...

Any marketing where science is needed is a problem.

Hey dear @jamesc

jamesc

The 2 go completely against each other. Drug companies should never have been allowed to advertise in the first place. And doctors should have had training on the use of each prescription before being allowed to prescribe it. Many doctors do not even read the inserts of the pills they tell their patients to use.

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OMG ITS ABOUT TIME !! What the hell took them so long !?!? i sure hope they are one of many currently being sued for all the lives they have ruined !!I cant believe they continue making it and adding to the opioid crises even when faced with legal action !! I hope they all get shut down for good billions of dollars will not bring loved ones back but they need to pay for what they have done and be stopped once and for all !! uppped and resteemed @doitvoluntarily ! ✌👍😊

This news at least a shuffle in the right direction. But there's a LONG way to go obviously. When legal drug dealers are pushing pills and the Hippocratic oath of "do no harm" is laughably disregarded by physicians, we see the bigger picture of our sick society. Basta! We have to remember its people that matter not profits.

This is the reason that corporations cannot be allowed to be accorded rights as if they were people. Corporations are not people, and cannot have compassion. Corporations are legally treated as if they were people, and therefore act as if they were psychopaths because they have no empathy.

yep exactly. it allows psychopathic human tendencies to hide behind a screen... corporations are definitely not humans and shouldn't have human rights!!

Drugs generally sell themselves, I don't understand the excessive marketing, when a drug is potent and efficacious with little side effect, you generally see an increase in its usage organically. The idea of continuous excessive marketing makes you thing there is defo something fishy about it.

@doitvoluntarily I am extremely happy about this. In my younger ignorant years I worked in the Medical Industry. I saw the way drugs were pushed onto patients, so that Dr.s could reap the benefits. It goes so much worse than just the meds that are pushed. It is unnecessary procedures and processes as well. I would have Dr.'s force me to send patients to go get an X-Ray so they could take a lunch break. I would tell them I was holding their X-Ray's in my hands that were just done. The response would be I do not care send them again insurance will cover it. It was completely bizarre.

I’m sorry, but fuck big pharma. Turning people’s pain into a money extraction and marketing scheme is sickening. Generations have been affected now just from OxyContin.

A very interesting article about health and medicine. Thank you very much for the information @doitvoluntarily

They accomplished their goal with the Oxy now how about the hundreds of other drugs that are addictive?