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RE: ❤️ You are beautiful! Love yourself just the way you are! ❤️
Well, it's not just cosmetic companies... First, it all starts within the culture; people who were dark, were those who were working in the fields. If you had dark skin, it meant you a farmer or something, and therefore low class. In Asia, especially places like Korea, the idea of "face" the mask you wear in society, and to others, is very important. So, ideally people didn't want to look like they were from these lower classes, to save their face. Next; in comes Western aesthetic obsessionism, followed by cosmetics companies developing products to aid in the cultural push of "face."
It's interesting.
That's exactly the explanation ! but the cosmetic companies, in my opinion, have an obligation not to promote this 'fair is best' fallacy, and at the same time people have got to lose this class snobbery. It's extremely difficult, but I think adverts by the cosmetic companies, using darker skinned actresses and models, and them emphasising the other benefits of their products has to be the way forward.
Well it's an interesting issue for sure. If you believe that, then you should say, equally, that there should not be promotion to go out in the sun and tan yourself, there shouldn't be tanning solons, commercials shouldn't promote muscular men, etc...
I honestly don't think it's the companies responsibility to change the viewpoint of society. If it makes them more money, of course they will promote it, but that's business.
I feel it's more on the parenting, and education to push the idea of this false narrative. It makes it difficult when parents themselves believe it's important.
Yes, media does play a huge role in this too.
I disagree because tanning is simply about 'beautification' whereas skin lightening has, as you rightly pointed out, a background in race and class bigotry.