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RE: Unbelievable! The Blueberries in Blueberry Pancake Mix Aren't BLUEBERRIES!
Hahaha! Clever marketing isn't it? I bet their hope was people would see "Real blueberry..." and stop reading. It's such a shame. I wonder how much money they truly save with these shortcuts? Why not charge the extra quarter per box and give your customers what they're actually looking for?
Well, things are changing. Like yourself, people are reading labels and becoming more discriminating again.
I'm happy that's the case too! It needs to change. I want my kids to grow up on wholesome foods. I'm making a lot more stuff from scratch. It's empowering knowing every single ingredient that goes into the food I've made :).