THE 7 DIFFERENCES BETWEEN ARTISAN AND INDUSTRIAL BEER

Industrial beer is everywhere and at a cheaper price. But more and more bars, restaurants and establishments have craft beer in their beer offerings, made here in our land or imported from other countries. We have an increasingly wide range to drink craft beer and be able to choose between these and industrial beers.
For this reason, we will review the great differences between craft beer and industrial beer, which are basically found in the production process, in the quality of the ingredients and in the brewmaster's formula. But there are more aspects to consider. This time we present 7:
1- NATURAL INGREDIENTS
Craft beer is made from totally natural ingredients, which do not contain artificial additives or preservatives, just water, yeast, malts and hops. Instead, industrial beer is pasteurized and contains preservatives. Traditionally, beer has always been made from barley malt, a high-quality and expensive material. To lower costs, large industrial producers use other additives such as rice, corn or millet, less expensive elements, but which produce a much lower quality beer. Therefore, on the label of craft beers we will never find artificially added preservatives or antioxidants.
2- THE RECIPE OF THE MASTER BREWER
Industrial beers are produced from a basic, standard recipe, well studied and the result of a very great effort on the part of the company, but which seeks economically viable ingredients and processes. Rather, craft beer is endlessly tested and modified by the brewmaster to find the right blend with the desired taste and smell. Each brewmaster develops his own formula to achieve what he and his customers like best. For this there are different varieties and each beer is unique, making it a more expensive product than an industrial beer.
3- THE PREPARATION PROCESS
The process of making craft beers is done manually or with minimal help from machinery, unlike large industrial breweries, where the process is automatic and human participation is minimal. Industrial beers undergo a pasteurization process, where they lose the nutritional properties of the beer.
4- THE FILTERING
Another difference is found in the filtering. While craft beer is filtered manually, without the intervention of large machinery, industrial beer performs a chemical filter, which removes waste but also destroys yeast and beer proteins, reducing taste, aroma and properties. Even so, it must be said that more and more craft brewers are choosing to remove these sediments in order to make beer more visually attractive.
5- MORE FLAVOR, MORE AROMA, MORE VARIETIES
Craft beer is a completely different beer from industrial beer, more attractive and complex in taste. All this makes a craft beer always have more body, flavor and aroma than an industrial beer. For this reason, consumers increasingly value beer tastings and have realized the quality of the product, the immense possibilities it has, the richness it can bring to the kitchen and the different varieties that can be created.
6- LOCAL AND PROXIMITY PRODUCT
It is evident that craft beer is a local and proximity product, while the industrial production of beer responds to a model of globalization that large companies use to expand and export all over the world. Craft breweries are usually small and medium-sized companies close to consumers, who have the will to grow, but in an orderly, coherent manner and without damaging the quality of the final product.
7- THE OBJECTIVES
The objectives of the production of craft beer are taste and aroma, while the manufacture of industrial beer has the objective of reducing production costs as much as possible. The microbreweries that manufacture craft beer seek to bring their customers a product of the highest quality and made with art and enthusiasm. On the contrary, industrial brewing companies seek to increase sales and position brands, despite the fact that the product offered to their customers is of a really lower quality. It must be said that a large brewery can create a great beer in a special or limited edition, but in general they do not do it because they exceed the market costs.
Not necessarily artisan means good and industrial means bad, but certainly, today's society looks for more natural foods, and increasingly rejects artifice. We are facing a natural evolution of the market, in which craft beers are increasingly being incorporated into our diet.
Remember that a great beer is one created with passion, with quality ingredients and with the minimum of chemicals, and that, in short, it has life and is artisan. If good beer lovers reject carbonated, cold and tasteless beers, for some reason it will be.