Startup pivot during lockdown: MAWI case

Interview with Ron Fridman, CEO at MAWI, a MedTech startup developing healthcare system, wearable devices and cloud solutions with artificial intelligence. The core product helps people with cardiac diseases and the latest company development helps fight the coronavirus.

Ron describes how Covid-19 affected the business and helped to find new opportunities in developing the MAWI business model as PaaS. He believes that the core goal of modern medicine is to change from reactive to proactive methods of treatment. That’s why the company targets the medical market and develops predictive analytics. Ron also gives startups useful tips on how to survive the Corona crisis focusing on costs, paying more attention to the key clients and looking for new business opportunities.