Business lesson 104 – How to start your own business

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Hi kids!

It is Wednesday! It is time to carry on with our lessons on the three key components or “C’s” of a business;

C – Concept
C – Clients or customer
C – Cash flow

What is the concept or the idea you have for your business? What is your business all about and what makes it unique.
Link to Lesson 101

We took a closer look at your customers or clients, in other words who is your target market, their demographics, budget group etc.
Link to Lesson 102

Homework well done!
It is clear that you guys will be able to choose those perfect names for your businesses.

Let's take a short review of those names;

Link to Lesson 103

For Lesson 104 we are still staying with our "C" for clients or customers. We will be looking at the fun part of any business, how you will market your business and how you will generate sales.

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We all have a clear goal for our businesses, we want to make money and it doesn’t matter if it is by selling a product or by offering a service.

How are we going to do this?
By having clear marketing and sales strategies. Without these two strategies you will not be successful in your business.

Of importance is that you know the difference between the two strategies.

Marketing – is the way in which you attract potential clients or customers to your business. In other words how you will be advertising your product or service.

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Sales strategy – is the way in which you convert these clients or customers into real clients or customers so that you can make money.

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For today's lesson we will be watching a short video which explains exact the differences between marketing and sales.

Go get some popcorn and enjoy!