DESIGN ISN'T JUST A CRAFT, IT'S A WAY OF THINKING.

What makes a “bad” design? What makes a “good” design? And how can you even tell the difference? Don’t you just know when you see it? Well, graphic design is undoubtedly about aesthetics, which can be subjective. "Beauty is in the eye of the beholder", after all.

There are set graphic design principles you must consider and adhere to. If those aren’t working in synergy, the whole design suffers.

(If you’re wondering, what does the term “graphic design” even mean?)

Graphic Design can be define as an effective visual communication of an idea or concept,

Most people have a vague idea of what a graphic designer does. Creating logos for businesses? Fixing up images in Photoshop? Making magazine ads? Yes—designers do these things—but they’re only elements of a much bigger picture.

#Graphic design is all around you

Look around. Design is everywhere—from your morning cereal box to a music festival poster to the process of ordering an Uber. Merging creativity with strategy, communication with brand savvy and aesthetic with logic, design is just about everywhere you look—and it matters. There are endless opportunities for graphic designers to make their mark.

Graphic design is about communication

Good communication skills are an essential part of the designer’s toolkit. Making pretty pictures is nice, but the most important part of the graphic design process happens before you even put pen to paper. Designers must interpret client needs.

Graphic design is all about the basics.

All design is founded in the five graphic design principles: balance for stability and structure, hierarchy to create organization and direction, contrast to generate impact and highlight important areas, repetition to unify and strengthen and alignment to create a sharper, clearer outcome.

Design isn’t just a craft, it’s a way of thinking and once you learn that amazing way of thinking, you can never see the world in the same way again.

Anyone that has read an introduction to art or design would have come across a wide variety words used to describe how things look. There is terminology to comment on every single aspect. Line, tone, movement, texture, weight, scale, shape, composition, symmetry, and impact are just a few to get you started. But—having so many words to critique a piece of design can start to confuse and complicate the process.

Get acquainted with fundamentals in a simple and direct way. So, we’ve honed in on five basic graphic design principles:

• Alignment
• Repetition
• Contrast
• Hierarchy
• Balance / Balance using tension...

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