SLC21/WK2: Introduction to Logo Design (Home Work)

shohana1 (77)Friend | Verifiedin Steem4Nigeria • 7 days ago (edited)

Logo design is also a part of graphic design and the lesson we got from our teacher of graphic design was covered details on logo design. I'm really very excited to share my logo design and whatever I've learned from the lesson.

Each part of graphic design is interesting but at the same time it take a lots of time to finalize a design to present. Not sure about others but I take time to think, learn, apply, erase and reapply or retry if I'm not satisfied with my work. Have a look to my logo design process by scrolling,

• Discuss Logo design based on your understanding about the topic.

Logo design for me creating a new identity for a brand. A logo has aim to represent the brand and the function of it. After studying in it I've learned a lot of things that a logo designer should know before creating a classy and playful logo. Though clients of brands specify their demands for their brand but designers need to apply their creativity on it.

^{My own design using Canva Pro}

• Discuss extensively the role and impact of logo to a brand.

A logo is a visual identity of a brand, product, business and institution. It basically represent the brand that can be recognized easily. The role and impact of logo to a brand is bigger than I can explain it. As I said a logo carry the visual identity of a brand and that is the thing that carry the originality and ensure authenticity of a brand and product.

It require perfect color combination, perfect color choosing and application, apply text perfectly, using creativity and follow the client's demand and share your creative idea with them if they may like and accept it.

^{Image Source}

In the present era, we can't imagine a brand without a logo. It would be text logo, a simple shape or element as logo or including both text and figure can be created a logo for specific brand. A logo indicate a lot of things about a brand. A brand with class need a eye catchy logo and spent huge money for it. Logo artist has great chance to make money by designing it for a classy brand.

• Explain and demonstrate visually the do's and don't when it comes to Logo design. You can do more research to be outstanding and kindly ensure not to use my specimen logo.

We should focus on client's demand if he asked for a simple minimalist logo for his brand or business then we shouldn't make it colorful and fancy by using red color. We should make the tagline of company smaller than the company name of it.

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We should keep balancing between text size of both company name and tagline text. We can make the company name bold and can remain the tagline text light to bring it a good look of it. There is no end of creativity but make sure your creativity match the demand or requirements of clients too.

We can use uppercase or lowercase for our logos though I used uppercase for both company name and tagline text but I made the company name bold and tagline text light.

• Design a simple logo with the knowledge you have gotten from this lesson by assuming that a client gave you a job to design for his brand (business).

Suppose a client hired me to design a simple minimalist logo for his IT company. The client was looking for a simple and meaningful logo for his IT Company circuit and he doesn't like colorful and fancy type of logo for his brand or company.

According to the demand of client I made a simple logo with both elements and text. Have a look of the process.

At first I took a page (500x500)px for designing a logo and look for circuits in canva elements so I wrote circuit in search box and got many options. But I choose a simple circuit and also added a round frame around it and it was available in canva too.

I used the text for logo and it was Josefin sans I made it simple but expressive. I put a little effort but at the same time I kept the client demand in my mind.