Write a brief description of the post you are sharing on Twitter or other social media. For example, sharing recipe posts can be like this – check to learn different recipes that taste best. Or in the case of travel posts, check to read stories about the different feelings of a new environment. In general, considering the type of post, there should be some words at the beginning.

I totally agree with this one it should entice first the readers so that they'll be interested on clicking the article or the link