The timing was horrendous for the Steemit team going into the Presidents Day weekend, really feel bad for them.

I'm 100% in agreement with you and will be shouting about this. Steemit can now provide a central marketing and leadership role and this will draw in more development work and more projects. We already know this is the place for Dapps, now more people get to hear this secret the Steemit team was keeping so quiet about!