Hey @monz122, great initiatives !!
please find below my feedback.
I like your idea of "gifting people on special occasions", birthdays maybe but not festivals lol,
I wish it could be possible. but come on guys, this is unfair, India has many festivals compared to other countries(I'm jocking :D )

Expanding your network could be possible
by inviting people around you (family members, neighbourhood, friends, classmates, colleagues, customers (as you mentioned in your post)
I notice that you are targeting only indians, do you need any help from other countries? I volunteer, I guess I may help in such initiatives ;)

wanna ask you about the percentages you gave in the begining (in India only 15 to 20% population knows about this decentralised platform))
do you know that this percentage represent between 207M and 276M(as India's population is 1.38B) => which is a huge community!!
from where did you get this number?I don't know if we can have these statistics from steemit
Also, when you are talking about steem India, are you targeting indians from all over the world? or you will settle for India only.

at the end, it's always very good to show admiration and respect to encourage people to do their best and steemit excel in this :)
Thanks for the effort and congrats for this initiative