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RE: Local SEO, How does it differ from Global Search Engine Optimization?
If you run a local business, start with local SEO. If you do rely on a local customer base, you are going to want to start building your authority with local SEO, and bolster that with more global SEO efforts when you are ready to serve a nation-wide or world-wide market. If your business operates solely online—you don’t have a physical storefront to attract customers to—you probably don’t need to focus on local SEO.