How Do We Identify Online Shopper Behaviors That Are Likely To Consistent In The Future?

While there are a variety of factors that contribute to scaling whether or not a online shopper behavior will continue in the future, here highlighting only two key dimensions as primary touch-points of stickiness in buying cycle.

• Shoppers Emotional State: How useful is that factor in the context of the online purchase journey?
• Shoppers Motivation: Is there a desire to continue the behavior in the future?

The shopping behaviors that provide greater utility and showing stronger desire to continue are more likely to be persistent as return shopper.

good-luck (Team Digital Performance Marketing @ Expertek US)
www.expertek.net