Part 2 - Who are you communicating with?
Dear Steemit Community
With your customers : Your customer base is a gold mine that should be put to good use. Well updated and segmented, it allows you to regularly inform people already committed to your cause. Enjoy it!
With your prospects : anyone interested in your business is likely either to become a customer one day or to recommend you to others. Don't neglect any track! Favor personalized contacts and targeted offers to develop your business. Take care of your network!
With your suppliers and partners : the world of work and commerce is increasingly collaborative, based on connections and influence. Don't underestimate this key aspect.
With your employees : Regardless of the size of your business, this aspect is absolutely critical. Your employees will be much more motivated and enthusiastic if they are convinced to make their contribution. Keep them up to date with the successes (and failures) of the business.Establish a climate of trust and friendliness, conducive to long-term commitment.
What are you communicating about?
About your products : This is the most classic form of commercial communication. Product launch, range extension, comparisons, etc. Of course, you have to talk about what you do, but a little originality is needed. So think: all of your competitors are doing exactly the same thing! So, if you don't want to be reduced to playing on prices, I suggest you think about some really innovative approaches.
About your brand: Your brand is a strong emotional signal that makes it possible (or not) to recognize you. Have you spent enough time developing it. Remember that the act of buying is often more emotional than rational, even in B2B. An example: the impact of colors and shapes even for construction machinery!
About your passion : nothing better to start a conversation than finding a common passion! How about approaching your prospecting from that angle? Tell your story. Talk about your passion for your job. You will become human again, and it is well known that men like to deal with men.
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Hope you like my article, request you please write a comment and upvote this will motivate me to write more for this beautiful community.
A writer is complete when his audience upvote and comment, this helps him to know. What his audience want from him.THANK YOU !!!!!!
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PROJECT #HOPE An Initiative to give hope!
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Greetings @adityajainxds without given the digital markets and marketing networks or customer networks allow us to boost and value our business, at the same time these customers become potential sources of advertising as it is responsible for transmitting information about our product.
The networks have become in recent years the best system to publicize a business or product, or simply personalities and personal brands, but definitely do not grow alone must be aware of what is done and what is needed for it.
excellent contribution
Being able to bond with customers is a great gift, been able to market your brand and business is another wonderful idea that will push any business forward.
Lovely post @adityajainxds if you treat a customer definitely you will get referrals. I like your closing remarks too about "A writer is complete when his audience upvote and comment, this helps him to know. What his audience want from him" those words are true. Please keep it up.
Yes #sethGodin was promoting for the same thing you've said. About emotional rather than rationality. It'd be The emotional impact of the product not the product itself that gets them into buying
In our line of business any body we come across with whether customers or non customers they should be treated well because they might be of help in taking our business to a higher level either by patronizing us or telling people about our business so that they can patronized us.