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RE: The personal goals for your business should not affect your relationship with friends
You know, this is actually a thing. Everybody expects their closest ones to be their closest customers, this is desired anyways, but most times it is not the case for some reasons which are no different from what you mentioned. But a good entrepreneur knows it's best to fly wide instead of getting limited to their environment.
Right, the customer base should never be restricted to friends and family members alone.