He has created value for himself and wherever he will go, his value will follow. We cannot stop it, he has earned that value and it will benefit him and can use whatever way he wants. If he is supporting any platform or currency, people will think there is value in that.

Though, it will happen only momentary.

If there is a value which he claims, nothing harm in doing that, people will benefit from it.

And if people don't find the value, which he claims, people will soon find out and go back to where the actual value is. The price will come back to its position.

If he would be doing it more often, and people don't find value in it, they will not be befooled again. Two-way sword.

We must keep the focus on our value which we re creating. The value will attract fiances not mere illusion of value.