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RE: Part (2/2) is this benifited for the SME - Storytelling.
An interview, a video or a photo report featuring them will have infinitely more impact on other prospects and customers than comparative tables, graphs or raw figures! By listening to and valuing your customers, you will also build a community of enthusiasts that will create value around your brand and spread it more effectively than you could with an army of salespeople
This is definitely super cool and contributes a lot to the growth of your business.
It is a super efficient and interesting strategy and it is also very fun.
This generates a lot of interaction and helps create security for customers and employees as you mention it.Thank you for sharing such generous knowledge.