as long as you are more authentic you will be more successful

Yeah, somehow true. You need to be more authentic and have the resources to embark on big marketing campaign to be really more successful. I believe the resources is the most important. Imagine, waking up and seeing a new advert of product on different channels, you go out, you see on billboards, on big buses, literally everywhere, won't you be curious enough to want to try the product out?