- BDO High Street Sales Tracker for the week ending 5 April 2020 shows total UK non-food LFLs of -39.1% (Prior Year +1.3%), with store-based LFLs -94.2% (PY -3.5%) and online (non-store) +77.3% (PY +23.3%).
- Fashion LFL sales decreased -40.3% (prior year +2.1%), Lifestyle -39.2% (prior year +1.2%), and Homewares -25.5% (prior year -5.9%).
Analysis and Comments
- The reported total LFLs of -39.1% (Fashion -40.3%) mark a less severe downturn than some analysts sector average assumption of -80% for the week.
- At present, the majority of non-food retail stores in the UK are closed, however with the notable exception of Next, the majority of clothing retailers are continuing to fully operate online.
- The outperformance this week versus the street expectations has therefore come from online (non-store) sales, with BDO reporting a very strong +77.3% across all non-food retail categories.
- While a category breakdown is not provided, the data implies a significant year-on-year increase in online fashion sales.
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Short, but solid post.
Hopefully we can meet, in the splinterlands adventurer.
I hope so too and we might have in the past ;)
So sad, most retail stores around the nation are closed and that might make them loose a lot this period.
What is LFL? Extreme Football League?
Like for Like. Taking apples versus apples 😃