Graphic Design Class 7 |Logos & Typography Combination.

in Steem Skillshare3 years ago

You’re welcome to this week’s lecture. Am glad you enjoyed the last lesson by @niglys8 on banner design. I want to believe you are getting value from every lecture we dish out here. Yes! We are committed to teaching you until you’re good in this field. A big shout out to my collegues @niglys8 “Design App Teacher” and @printskill “Design software Teacher” for the good Job they are doing. I won’t fail to appreciate our headmaster @atim1234 for this rare priviledge.

In this class we will be looking at LOGOs and Typography combination. We’ve talked about types in our previous class, you can actually catch up with it if you missed it. Do you know that just as colours can be combined to come out with an awesome design,Types can also be combined systematically to produce a great design.

What is a LOGO?

I will love to start my explanation by giving an illustration. When you see a phone with a symbol of an apple systematically etched on it casing, what comes to mind is an iphone right? It is funny how most of the product we use today are identified just by seeing the logo on it, so a company can produce a lot of stuff but then when we see the logo on those stuff, we can trace it to that company instantly. Another amazing thing is that one can tell what a company is all about by just analyzing the logo. So what is a logo?

A logo is can be defined as a mixture of text, symbols, colour and image that tell people what you do (business). It creates a visual symbols that capture all you represent and the vision behind what you do. It has a very good way of influencing your brand. It’s Imperative to mention at this point that logo is not “brand identity” but an important part of what makes up a brand because it the face of the business.

Tips for Designing a Logo

(a) Logo design must be clear, simple and easy to interprete and connected with.

(b) When designing a logo for your brand/business, do well to select the right types,Symbols, colours that best conveys what the brand stands for.

(c) Another unbelievable fact that some unprofessional graphic desiners struggle with is that not all logo should contain an image of what you do. For example, Apple produce phones and other nice gadget but do you see phone in it logo? Do you see the image of a computer in Microsoft logo? Be flexible as a graphic designer.

(d) Don’t just design a logo for the sake of designing, do something professional, it has a way of attracting potential prospect that looks out for competence.

(e) Your logo should convert a story about your brand...although not all the time.
There are many other important tips you need to know and you should carry out a personal research and don’t limit your knowledge to what is being taught here, this will make you extraordinary.

Logo recognition and it types.

All logos are not the same, you need to understand what logo will fit your brand, We have different types of logo and we can identify them based on the categories they belong to. For the purpose of this class, I will discuss 6 different types of logo with example. Lets go!

- Pictorial logos.

Pictorial mark logo is a type of logo that shows what the brand of business stand for. They don’t always include text, it only contains image such that when the image is viewed, you can guess and be 95% correct about what the brand represents.

Image credit

- WordMark Logos

This logo type goes straight to the point, it captures the name of the brand in text/types either in full or abbreviated, according to research, it is one of the best logo type that has a strong and lasting impression on your audience. The only thing a brand should carefully do when choosing this logo type is to carefully consider the “font” to be used.

Image credit

- Abstract Logos

This type of logo is the type you create with the intent of conveying something you want it to covey, it doesn’t really follow a concept that is already in existence, its more or less like birthing your thought. But you need to be strategic about it so that the audience don’t misinterprete your brand.

Image credit

- Mascot Logos

This logo is a type of logo that capture images of human or non-human entity. This is done to the end that people can easily connect with them, you can see logos like this used in sport industries, restaurant, service companies etc.

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- Combination Logos

This type of logo combine two or more of the type of logos discussed already. For example combining abstract with wordmark or mascot, imagery with wordmark. You just have to be sure what you want for your brand.

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- Emblem Logos.

This is a type of logo used by government agencies, schools, crest for organizations etc and it is characterized with a geometric shape, text, colour , imagery and symbols. They are known to contain more information that viewers can easily connect with when compared to other logos.

Image Credit

Type combination

Let me quickly do a quick recap of the font categories we discussed. If you haven’t forgotten, we talked about font like;
  • Serif font
  • San serif font
  • Script font etc.

Like I said earlier, fonts can also be combined to produce very nice design, its not compulsory you use just one font throughout your design, as a good graphic designer, you should be flexible enough such that you can manipulate the rules and still produce something great.

Combination Patterns

You could use the following combination pattern below and try them out using your design tool.

- Font weight Pattern combination

You do this by combining font taking into consideration the weight which could either be light, medium , regular , bold , italics etc. A single font (font with family) can be expressed in these aforementioned weight i.e poppins. Lets see some examples below.

- San serif / Script

You can combine san serif and script font…but mind you care should be taken when using both, don’t use complete capital letter for your script font, it wont really look good. Small letter is fine with the first letter in the upper case.

- Serif / San Serif

These tow also works fine too, just be very strategic with it and make sure you look out for font that best match using these pattern.

- Other Type Combination

You can check other combinations here

Example of Designs.

I have some designs ready here that best illustrates these patterns I’ve shown you in this lecture. Kingly check them out below. Am sure you can do the same if you take out time to digest and explore this lesson.

Conclusion.

Am sure you’ve gotten value from this lecture, logos are good for your brand, take your time to understand the types that suits your brand.’ Types’ also play a great role even in making up your logo, do well to choose the type that best communicate and represent your brand.

Homework

  • Give a detailed explanation on your understanding about Logo
  • Pick a very common logo and get the meaning behind all of it components (colour, symbols ,type etc)
  • Design a simple flier showing your understanding about Type combination.

RULE FOR HOMEWORK.

Give your post the title ; Graphic Design Class 7 | Logo & Typography Combination

  1. Your assignment must be submitted in steem.skillshare community
  2. Tag me in your post and drop the link to you task in the comment section.
  3. Plagiarized content will not be considered
  4. Deadline for submission is 3rd of October.
  5. Use hashtag #lhorgictask among others

Special regards
Cc: @atim1234
Cc: @niglys8
Cc: @printskill
Cc: @milakz

Sort:  
 3 years ago 

Amazing!

Almost felt like i was reading an interesting educative story. Well done @lhorgic
I got enough value!

 3 years ago 

@niglys8,my amiable Design App Teacher,thanks for this encouraging comment.. trust me,am looking forward to your next lecture..

 3 years ago 

You're welcome @lhorgic
Smiles!

 3 years ago 

Wow... interest lesson sir.
Always giving us the opportunity to be original with our work.
my assignment dropping soon🤗

 3 years ago 

@dibie,Am glad you got value...will be expecting your entry

He did a great job and an excellent explanation, congratulations!

 3 years ago 

Thanks @daytona475... I really appreciate this wonderful comment

i love this topic so much.

 3 years ago 

Thanks dear student...will be expecting your entry

Hello here is my entry
"GRAPHIC DESIGN CLASS 7|LOGO AND TOPOGRAPHY COMBINATION. — Steemit" https://steemit.com/hive-197809/@n-chris/graphic-design-class-7-or-logo-and-topography-combination

 3 years ago