Gucci becomes first major brand to accept ApeCoin payments

Allows crypto nerds to buy products with ApeCoin in its store, adding to the list of 12 other digital assets it accepts for payment. High-end Italian fashion giant Gucci has become the first major brand to accept payments in the form of Bored Ape Yacht Club-affiliated ApeCoin (APE).

The move was announced on Monday and could give the ApeCoin project significant mainstream exposure while bringing more utility to the cryptocurrency.