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How much is the data expected to be worth?

I can't give you a clear answer on that, but I don't think it can be estimated right now, as the project is in the early stage. I also think it will depend a lot on how much it will be used and how much the companies are willing to pay for that.

For more info, please join their telegram group here : https://t.me/carryprotocol . I think they can provide you with a more clear answer on this.

I think one obstacle would be that they can already get all of your data pretty cheap and most people have very little value to most advertisers.