THE PHASE OF AIRPOD

Features of AirPod:
• Wireless experience: This is the main take away for this new product. It looks exactly like the previous earpods, without the wire.
• 5 hours of charge: Apple claims that it would work for 5 hours straight with one full charge.
• Power storage case: The AirPods are stored in a case which acts as a power bank for the same and can give an additional of 24 hours.
• Detect ear presence: Infrared sensors placed on the AirPods automatically detects if it is placed in the ear and starts playing music. Also, it turns the music off when it is removed from the ear.
• Double-tap Siri: The accelerometer present is used to senses the tapping of the device to activate Siri.
• Voice detection for filter activation: Once voice mode is activated, they reduce extreme noise by using beam forming microphones.
• Auto connect with iPhone: When you open the case, automatically a notification comes on the iPhone asking if you want to connect to it.

Who is going to buy them?

• Apple loyal customers: Customers who buy their products irrespective of the fact that they like it or not, or if they will use it or not. Apple has gained many such users who are accustomed to iOS and other products that they are reluctant to change.
• Tech-enthusiast: There is always a niche group of people who finds new technologies fascinating. They buy. They use. The move on to the next best thing. They use it as a cool statement.
• Perfect fit: People who love the previous earpods as it fits well in their ears and would like to try the wireless capabilities. For them, this might be the product that they have been waiting for.
• Desk-job personnel: The AirPods can easily be misplaced. Hence people who usually spend time indoors with minimal movement from place to place are ideal users.