Today, under our gaze, there was a PDATA token. Its distinctive feature is that it is issued on the market of crypto-currency with the purpose to modernize the existing product for marketing research - Opiria.

The Internet has fundamentally turned the minds and possibilities of launching new products and services, much accelerated the process of entering the market and the development of business, as before, it is not always profitable. Companies still need a way to quickly analyze trends and monitor relevant marketing research for their products and services.

Without feedback, most products will not succeed, and companies that do not take action to get to know their customers are suffering losses.

What helps Opiria?

Opiria is an online, decentralized platform for real-time market research and customer feedback , which offers companies a faster and more accurate approach to understand how their customers think, experience, see and feel. Removing intermediaries from the feedback chain and allowing companies to purchase personal data directly from consumers of their products, better understand the requirements and needs of their customers in real time. 

The biggest problem in this process is that the target audience worries about the security of their personal data and takes actions to protect it. This makes it difficult to obtain the required quality data from end users.

The Opiria team is firmly convinced that every consumer should have better control over the data that is passed on to the companies and receive fair compensation for their personal data. At the moment, buying information from intermediaries, companies risk acquiring unreliable data.

By creating a PDATA token for Opiria, the authors of the project change the rules of the game, providing both parties with a secure environment for the provision and receipt of accurate and honest personal data.

The role of PDATA in this process?

To make communication between companies and their customers stronger, Opiria creates an ecosystem that allows both parties to cooperate directly. The operating mode of this new platform has a simple formula based on the law of free market relations: companies can acquire personal data directly from consumers, compensating them with tokens PDATA. 

The Opiria platform gives a specific value to personal data and creates a currency that accurately expresses this value through the demand and supply economy - the PDATA token.

Given that so far companies often get unreasonable data from data brokers, the new system will allow access to new data from those customers who have so far zealously protected their data, in order to ensure confidentiality.

Consumers can sell personal data to companies, for example, their opinions on topics of interest, reviews about how they use both products and services, data on how they browse the Internet, data from wearable and smart devices, the use of smartphones that they buy on the Internet and much more ... in exchange they get tokens PDATA, which they can cash out for real money.

 Thus, consumers can create a flow of passive income by monetizing their personal data.

Data Protection Policy

Despite the fact that Opiria was originally created as a centralized platform, they are fully compatible with PDATA tokens and comply with data protection laws that are designed to primarily provide end-user control over the use of their personal data and to simplify normative environment for international business. 

The rules that the Opiria platform provides include:

• Consumers must consent to the processing of personal data;
• Personal data must be pseudonymous and stored in encrypted form;
• Consumers have the right to access their personal data;
• Consumers have the right to know who will process their personal data;
• Consumers have the right to correct and erase their personal data;
• The processing of personal data must be recorded;
• Data must be protected by default.

Summing up this part of our review, we can say that Opiria seeks to use the growing trend in the personal data market, which is data protection and privacy, offering a comprehensive solution that benefits both consumers and companies. 

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