Why I believe Shopin has the potential to disrupt retail industry

What Shopin does?

• Shopin allows you to own your personal shopping data,  and share and sell it as you wish. 
• Sharing your data with specific retailers will not only help out your shopping experience,  but it could also benefit you monetarily as many companies will be willing to compensate you for your information. 
• Retailers work with Shopin to onboard their shoppers and create a Shopin profile passing 3-5 years of purchase history and SKUs to the shopper's profile. Shopin feeds that data to the retail sites you love to shop at, driving the most personalized shopping experience on any retail site and app leading to increased transactional conversion and increased revenues for the retailer.
• It’s one shopper profile for the whole web, giving retailers and consumers all the benefits of Amazon, whilst keeping them on their sites in a non cross-competitive environment and preserving their margins whilst getting access to the full view of their consumer’s purchase history across all retailers.
• Think of how Amazon uses the products that you search to recommend other products for you at the bottom of the page.  30 percent of all of Amazon's sales actually come from the recommended products,  meaning that they make 30 percent of all profits off of the same type of data that Shopin will allow you to own. Not only will this make shopping for you more enjoyable and handcrafted towards your desires,  but it will also allow for one click shopping.  Storing your preferences,  sizing,  and shipping address will allow for a much quicker shopping experience online. 

 Benefits to Shoppers: 

• Personally tailored shopping experience throughout the web and retail 
• “Just for you” personalized experience targeted to their spending habits 
• Know who has their data and manage access to up-to-date information
• Benefits of one-click checkout on every site, manage shipping tracking, returns and more all though one profile
• Share your profile with friends and family to allow them to shop for you and only get the gifts you want

Benefits to Retailers and Marketers: 

• Access to accurate shopper-verified preferences to increase engagement
• Build more powerful recommendation engines with quality up-to-date shopper data 
• Increased ROI on marketing and communication through live attestable shopper data
• Fewer returns

Shopin onsite retailer demo from Divakar Rayapaty on Vimeo.

 Team/Advisors

Eran Eyal (CEO and founder) 

• Glassbox Digital (Head of business development)
• VaultML (Investor, advisor)
• Babator (Business advisor)

Divakar Rayapaty (CTO and co-founder)

• Maker’s Brand Inc (CTO)
• Mezocliq LLC (Director)
• Priceline (Principal software engineer)
• PSI Data Systems (Software engineer)

Tom Gonser (Advisor)

• Seven Peaks Ventures (Investment partner)
• DocuSign, Inc (Founder & board member)
• GPSFlight, Inc (Founder)

Moshe Bellows (Advisor)

• Meridian Equity Partners (Senior Vice President)

Additional info

Winner of the best ICO of The North American Bitcoin Conference, Coin Agenda Bitcoin/Cryptocurrency investing and Top 5 ICOs of d10e the Leading Conference on Decentralization 

 Project details

• Website   : https://tokensale.shopin.com/
• White paper  : https://shopin.docsend.com/view/b6iuqiu
• Working product : Alpha
• Roadmap  : Yes
• Community  : https://telegram.me/shopineverywhere
• Twitter   : https://twitter.com/shopinapp?lang=en

 Token metrics

• Private presale  : $10 mil goal
• Public token sale : $40 mil goal
• Public token sale date : March 15, 2018
• Whitelist  : https://tokensale.shopin.com/
• Circulating supply : 500,000,000 tokens
• Total supply  : 1,500,000,000 tokens
• ICO price  : 0.1 USD
• ERC20 token?  : Yes 

Analysis

• In my view, the value proposition appears sound. Other competitors are building a centralized marketplace with blockchain technology, which is just another emulation of an Amazon-centralized marketplace. But the main objective of Shopin is to create a completely decentralized solution where no one can control the data aside from the users themselves, and where the beneficiaries are strictly the retailers, brands, and shoppers. While others seek to centralize, we seek to empower the entire open web. This is how Shopin differentiates itself from competition with other decentralized marketplaces such as Openbazaar and Keyrpto.
• The team clearly identifies a real world problem and provides a credible solution that leverages the advantages of blockchain technology. Shopin has a competent team that has the extensive prior experience and credentials to succeed in their goals. 
• I believe that Shopin has the potential to disrupt the retail industry by creating the shoppers’ profiles and giving them more personalized shopping experience. 

Legal Disclaimer
The contents of this opinion piece are for educational and entertainment purposes only and are not investment advice. Please don't invest more than you can afford to lose and understand that trading carries risk and that there are no guarantees.

Reference

Shopin whitepaper and pitch deck
https://shopin.docsend.com/view/b6iuqiu
https://shopin.docsend.com/view/7u35du2

Shopin wins first place at the North American Bitcoin Conference 2018
https://medium.com/@ShopinApp/shopin-wins-first-place-ico-at-the-north-american-bitcoin-conference-2018-c43a1f7910f6

Shopin reviews
https://medium.com/@cryptostandard/shopin-ratings-by-cryptostandard-d6f33c2633a4
https://steemit.com/shopin/@bwells/shopin-ico-review