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RE: STEEM + Bandcamp Philosophy (Maybe an approach to tap into the market of 7 billion users by 2025)
I'd just think of Steem as the social currency layer of the Internet. Distribution takes time, and ultimately, people will start using the apps they like, coming in from different vectors. Steemit is central enough at the moment, it attracts the early adopter types and retains them. More mainstream folks will come in once the UI / UX improves over time. Up to the community to determine the value and build to improve it. People will start paying (or investing) for different reasons :)
In sense, the "Farmer's Market" model. Steemit is the Farmer's Market; the different apps are the individual vendors at the market... which is great as long as there remains a high awareness of the core marketplace where people can discover other things.