IMMLA; International Multimodal Logistic Application

I'd start by sharing a little experience.

It however happened to my cousin who's a business man in Nigeria, who deals with phone accessories and gadgets. He often times travels to China for merchandise, where he buys commodities he'd sell in Nigeria. I remember one trip he had sometime early 2016. He had travelled to China for a supposed big deal because it was the biggest buy he has ever made since the inception of his trade. He travelled to Gungzhou where he'd buy the commodities he needed having established a contact, after buying what he needed, He arranged for the shipment and he was told when to expect it in Nigeria, only to be in dismay and total disarray when the deadline passed with an extra week without getting his goods. This affected his business and also destabilized his mental state just for a while.

Why did I have to put up this real story? Simple, because this could have been avoided if there was IMMLA 

WHAT IS IMMLA?

IMMLA  is the first multimodal logistics service with a decentralised system of transportation, document workflow and payments. That is, it's a logistic service that is decentralized (giving you the power to be involved as an individual) under the Ethereum platform that enables you monitor your cargo from the point you bought it till it gets to it's final destination for consumption. This has psychological effect of ensuring the business personnel focuses on other things and not worry about his cargo while it's on transit.

HOW'S THE MARKET OF LOGISTICS?

The market of Logistics is a big one with so much income earned in a year contributing a huge quota to the GDP of any economy it is affiliated to.

According to FORBES in their annual Global 2000, 20 transportation companies made it into the list 2016 Global 2000: The World's Largest Transportation Companies.

Making the international logistics a lucrative one and indicating a good prospect for investment to any one looking for where to invest in an Ethereum based business platform. There are billions of dollars circulating in this sphere of business as it pertains to movement of cargos, with more influx yet to come as trade deals are being made between Nations as alliances ar formed.

WHERE IMMLA COMES IN?

With plethora of challenges encountered ranging from inventory of freights to apt monitoring of these cargos as they move from shore to shore, IMMLA bridges these gaps in the following ways;

Problem of trust solution

Cargo  transportation  is  monitored  until  the  successful  closing  of  the  deal.  All  actions are  recorded  in the  blockchain,  which  omits  trust  issues  between  parties;  Smart contract,  which  will  be  approved  at the  beginning  of  shipment,  will  automatically execute  mutual  settlement  according  to  data  stored  in blockchain. Moreover,  IMMLA has commercial  interest  in  the  successful  completion  of  cargo  transportation  for  all parties. (Unlike  the  current  web  portals,  where  the  main  revenue  is  generated  from  subscriber payment/ connection fees, and the service is not responsible for the successful outcome). 

Risk of hidden damage

Online  GPS/AIS/Satellite  tracking  of  cargo  location,  and  the  status  of  its  damage  with the  use  of blockchain  technology;  On  the  early  stages  IMMLA  will  integrate  with existing  tracking  providers  over their protocols (https, mqtt and other). Data will be aggregated, unified and shown to end user. 

Risk of insolvency of cargo owner solution

Authorization  of  verified  suppliers  and  solvent  cargo  owners  increases  overall degree of responsibility; IMMLA  will  issue  personal  licenses  for  suppliers  through  the modern  DLT  technology.  Other  entities  are able to get and verify this data. 

Currency and tax risk solution

All payments through IMMLA service will be performed in a single currency - IMMLA token. Underinsurance  &  risk  of  undercompensating  solution.  Automatic  cargo  insurance covers  not  only  the risk  that  evolves  through  possible  opportunistic  behavior  of counterparties,  but  also  the  damage  risk caused by compelling force; 

Problem of information barriers, idle runs and high price solution

Common  infospace  indicates  idle  equipment  and  enable  to  implement  data  mining.  That  leads  to significant  delay  rate  decrease  and  overall  higher  efficiency.  In  particular,  forecasts  help  to  lower  ports load, lengthening planning horizon and dodging bottlenecks; 

Dutch auction 

eans  cheaper  transportation  -  the  principles  of  cost  reduction  due  to  competition using.  The  customer  herself  chooses  an  option  of  delivery  that  fits  her  in  terms  of  price,  terms  and additional services. Relatively  low  fee  for  services  (1%(by  default)  vs.  8-15%  for  conventional  forwarders  and  10-25%  for brokers) distinguishes IMMLA from sector competitors;

WHY IS IMMLA A WORTHY INVESTMENT?

1. The future is blockchain, with the introduction of blockchain NG, it'd boost the scalability of Ethereum based transactions and ensure speed in processing information.

2. It would be adopted by the already existing transportion companies who already make billions of dollars annually, thereby increasing the value of IMMLA tokens.

3. It would ensure better services are offered to a freight owner at a lower cost.

4. The possibility of a hack that could cause great loss can not be perpetrated by hackers.

The list of benefits to transport organisations, individual business men and countries runs deep, so it's a candid advice when I say you shouldn't miss out on the ICO if you already did with the pre-sale.

ICO 

IMMLA total tokens 434,477,177 IML tokens

The cap expected to be raised (ETH, USD)  122,888 ETH  (~36,866,400 USD at a rate 300 USD/ETH) 

Dates of the ICO  from 15.09.2017 to 15.10.2017

Oofficial website: http://www.immla.io/

Original ANN link: https://bitcointalk.org/index.php?topic=2007562.180

Facebook: https://www.facebook.com/immlaio

Twitter: https://twitter.com/IMMLA_io

Whitepaper: https://immla.io/IMMLA_WP.pdf

Telegram: https://t.me/immlacommunity