Search for partners to exchange links

Before to begin choosing worthy partners for link exchange, you should consider some important points.
Partner should have a website that matches your subject. In addition, the list of ranking by the search engine, his website needs to be a few positions below on your website.
In order to determine the candidates to partners need to enter the keyword on the search menu of the search engine and to carefully analyze the data obtained in the form of a list of sites.
In this case those sites that are in search higher than you are direct competitors, and those on the lower lines after you – your partners. Sometimes benefits your website can bring and consolidation with a direct competitor and turning it into an ally.
First things first, exchange links with those sites that link to your competitors, who are in search higher than you.
When you exchange links with sites, should take into account the rating of those sites that you spend sharing: the lower the rating of your partner compared to your own, the less trust the website with an appropriate theme. The search engine takes into account not only the number of links, but the citation index. When choosing partners need to choose an equal. Influential sites-the allies support the search engine relevance of your website, thereby increasing his fame.
You need to pay attention to what sites you refer to. By registering in directories, where the downloads below, you humiliate your site, losing its visitors