It's been rising quickly on the coinmarketcap list and I decided to check it out and see what the heck it is. I like the idea of distributing earnings to the users who create content but I'm having a real hard time believing the dollar figures next to a lot of these posts and something smells really fishy. I think at best this is a complex multi-level marketing scheme and at worst a pyramid scam. I'll need to dig into it a bit more but the white paper is quite complex.