Yes, the fact that he is buying into it before he is talking about it is the whole point. So he´s taking advantage of all the other "investors". It´s likely that a project isn´t getting any attention before he is talking about it. Mostly the projects which aren´t awesome aren´t getting any attention at all. He or let´s not talk only about him but the "shillers" are creating some kind of hype, the everyday person who hasn´t enough time to do their own research, well, most of the time it is very difficult to get any info at all in the cryptoo space are following them blindly and this article should make them aware of. You can argue like you did. It´s their own fault, but if there is only misleading information on the internet it´s very hard to do. And if some kind of influencer has lots of followers people start believing in it. You can't be an expert in any kind of industry after a few months, it´s just not possible. If you are watching the videos only for entertainment it should be alright, but most of the people got burned after the videos, and likely most of the Ico´s will disappear and will never go back to the initial coin offering price again.