Funny thing indeed, but it has a psychological component in it.
The fact is that the traditional companies are afraid of the new market changes that would imply that when customers buy the new product (STEEM), they usually don’t buy the old product (TRADITIONAL PAID PRODUCTS). To exemplify this, when Toyota sells a Prius, the customer rarely buys a Camaro too. Thus, as the people re-orient themselves for alternative products driven by technology, traditional ones have to suffer.