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Do they receive calls from their audience? If yes, you could take advantage of that.

Sounds like defeatism attitude :D

I remember in the early days of the internet and something called SMTP email, a book author had his email address in the book. I used a shell account to email it and let him know I liked the book and some questions. I was astounded he responded. I suspect it's harder to reach large media creators so directly these days though.