The Importance of Names

in #kr7 years ago

Just like English begins with ABC, my mornings always start with AVC.com. And those comments.

The comment section on AVC.com is probably one of the most undervalued properties on the internet today. You have a collection of over a hundred steady commenters, most of whom are current/former CEOs, large corporate executives, startup founders/employees, sages, CEO whisperers, and other heavy hitters who are penning some of the deepest business insights around.

Presumably just for the Disqus upvotes.

And then there is JLM. I don't think any description of this legendary AVC commenter would do him justice. And he would agree with me more than I do myself on that (inside joke).

His comment last week was something special though. Fred posted about a leadership bootcamp that USV is offering to some of their smaller portfolio firms.

JLM lauded the effort since trainings carry the highest ROI in business. Then he made a suggestion: since Fred is imparting such high level, transcendental wisdom, the training course itself should have a name that conveys a similar sense of significance. Afterall, bootcamps refer to the training that 'boots' or new army recruits receive.

The money quote though went as follows:

There is a fascinating story of how the Army came to call Special Forces Special Forces. It revolves around the necessity for the name to set it apart from the entire army immediately without being odd. It worked. The second you hear somebody is SF, you get it.

The power names hold is immense. Amazon's original 'J-Team' (now S Team) comes to mind, as does Samsung Group's now defunct (i.e. re-named) Future Strategy Group aka 미래전략실 aka 미전실 aka The Chairman's Office.

When we have the chance to name something - which, when you think about it is exceedingly rare - we should give serious thought to what exactly we are naming.

Anyways, just head over to avc.com and read the comments. Then you will get it.

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Woff, woff!

Hello @justmatthew, Nice to meet you!

I'm a guide dog living in KR community. I can see that you want to contribute to KR community and communicate with other Korean Steemians. I really appreciate it and I'd be more than happy to help.

KR tag is used mainly by Koreans, but we give warm welcome to anyone who wish to use it. I'm here to give you some advice so that your post can be viewed by many more Koreans. I'm a guide dog after all and that's what I do!

Tips:

  • If you're not comfortable to write in Korean, I highly recommend you write your post in English rather than using Google Translate.
    Unfortunately, Google Translate is terrible at translating English into Korean. You may think you wrote in perfect Korean, but what KR Steemians read is gibberish. Sorry, even Koreans can't understand your post written in Google-Translated Korean.
  • So, here's what might happen afterward. Your Google-Translated post might be mistaken as a spam so that whales could downvote your post. Yikes! I hope that wouldn't happen to you.
  • If your post is not relevant to Korea, not even vaguely, but you still use KR tag, Whales could think it as a spam and downvote your post. Double yikes!
  • If your post is somebody else's work(that is, plagiarism), then you'll definitely get downvotes.
  • If you keep abusing tags, you may be considered as a spammer. It may result to put you into the blacklist. Oops!

I sincerely hope that you enjoy Steemit without getting downvotes. Because Steemit is a wonderful place. See? Korean Steemians are kind enough to raise a guide dog(that's me) to help you!

Woff, woff! 🐶

안녕하세요 @krguidedog님. 제 포스팅을 읽어보시면 한글로도 작성되어 있기 때문에 KR태그 붙었습니다. 스팀잇을 사용한지 얼마안되어 KR태그를 붙이려면 fully 한글로 작성해야되는지 알고 싶습니다.

Hello there!
Following to #kr-guide policy,
Make sure to use #kr tag only if you are writing some article related with Korea or written in Korean language.
The puppie will come here and tell you the details.
Have a nice day! :) #kr-guide!

Hello. If you actually read the article you would see I referenced a distinctly Korean organization (the 미래전략실 or 미전실 that used to exist within Samsung Group - a Korean company the last time I checked).